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Social Identity Relaunch
#SheIs
Target Audience
Affluent women aged 30+ who value craftsmanship, elegance and versatility from their fashion brands.
#SheIs Transcendent
The St. John woman is the center of attention, framed strongly, representing her focus and clarity of self. Thumb-stopping power is achieved as she breaks the frame—conveying that she transcends any box.
#SheIs Multifaceted
The St. John woman is complex yet refined. She is made of multitudes and always looks simply put together. Thumb-stopping power is achieved with dynamic white space—a breath of fresh air in a busy feed.
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